July 2015

Following a very swift negotiation, Peterborough CAMRA Beer Festival agrees to Hereward Television broadcasting live from their event in August.

Alex Geairns had previously acted as the Project Leader for a local community radio station to broadcast in 2014 from the same Beer Festival. Despite it being a different medium, there were plenty of lessons that were taken away from that experience, which meant Hereward Television was able to hit the ground running.

With the Peterborough CAMRA Beer Festival being one of the largest events in the City's calendar, work began on creating leaflets and giveaways to instantly raise the profile of the station amongst a considerable chunk of the target audience.